Evaluated Domain: deviantart.com
Audit Framework: E-E-A-T (Experience, Expertise, Authority, Trust)
Report Version: 1.0
Prepared by: SEO Caddy

Executive Summary

This report assesses the website’s alignment with E-E-A-T quality signals, as defined by Google’s Search Quality Evaluator Guidelines and people-first content principles.

The site demonstrates a baseline level of Authority and Trust, supported by brand recognition and platform maturity. However, Experience and Expertise signals are materially underdeveloped, limiting the site’s ability to clearly demonstrate credibility, editorial intent, and subject-matter proficiency.

Overall Assessment: Conditional Pass
The site does not exhibit critical trust risks but requires targeted improvements to meet modern E-E-A-T expectations.

E-E-A-T Score Summary

DimensionScoreAssessment

Experience

1.0

No clear demonstration of firsthand experience

Expertise

2.0

Limited evidence of subject-matter authority

Authority

3.5

Established presence, but weak editorial authority signals

Trust

3.5

Generally trustworthy, though transparency gaps exist

Overall Score

3.2

Conditional Pass

Key Findings

High Priority Issues

Lack of Original, Platform-Led Content
The site relies primarily on aggregated or user-generated material, with minimal original editorial content that demonstrates expertise or experiential insight.

Absence of Author Attribution
Content and curation decisions are not associated with identifiable authors, editors, or credentialed contributors.

Insufficient Organizational Transparency
An About page is missing or not prominently accessible, limiting clarity around ownership, purpose, and authority.

Medium Priority Issues

• No published editorial or content quality standards
• No explanation of content ranking or recommendation logic
• Limited visibility into how featured content is selected
• No prominent FAQ or help resources on key pages
• Contact or support information is not easily discoverable

Recommendations

Critical Actions

Introduce Original Editorial Content
Develop platform-authored content that demonstrates firsthand experience, industry knowledge, and editorial perspective.

Implement Clear Authorship Signals
Add bylines, author bios, and credential summaries where appropriate to establish accountability and expertise.

High-Impact Improvements

Increase Transparency Around Content Curation
Clearly document how content is selected, ranked, or promoted to strengthen trust signals.

Promote the About Page
Ensure organizational information is easily accessible from the primary navigation.

Supporting Enhancements

• Publish editorial guidelines or content standards
• Add structured FAQ or support content
• Make contact information clearly visible
• Improve structured data related to organization and authorship

How to Use This Report

This E-E-A-T audit is intended as a diagnostic assessment, not a penalty indicator. Lower scores highlight opportunities to strengthen credibility, clarity, and user trust.

Improvements to Experience and Expertise typically produce the greatest impact on perceived quality and long-term organic performance.

About E-E-A-T Audits

E-E-A-T audits evaluate how effectively a website demonstrates real-world credibility signals beyond technical SEO. The focus is on who is responsible for the content, why it exists, and why it should be trusted.

If you like this audit than you can download our EEAT sample report we've ran for DeviantArt and take a look.